An Empowering Solution for Streamlined Merchandise Management
A renowned band sought greater transparency and creative autonomy in their merchandise collection, aiming to enhance the fan experience. Struggling with a licensing agency that limited their control, Melengo stepped in to provide tailored, innovative solutions, enabling the band to directly connect with their fanbase through custom products. The new merch collection has invigorated the fanbase, leading to a surge in music streams and concert ticket sales.
The Problem
The band's merch program was entrusted to a licensing agency, which offered little transparency and creative freedom. As one of many bands managed by the agency, the band yearned for a more hands-on approach, as they were burdened with owing money despite receiving advance payments and residual income from sales.
The Approach
Respecting the band's rich legacy and embracing future growth, Melengo collaborated closely with the band to understand their inspiration and creative direction. Based on their input, we curated an exceptional apparel collection, including hoodies, tees, joggers, and crew sweatshirts, with each design gaining the band's approval. Sample production for marketing purposes ensued, while a revamped website and a flexible 3PL solution were implemented for direct-to-consumer distribution.
Value Delivered
Elevating the fan experience with exceptional merchandise By adopting a fresh approach to their merch strategy, the band witnessed a remarkable upswing in music streams. Partnering directly with Melengo empowered them to manifest their creative vision flawlessly. We established a robust manufacturing infrastructure to facilitate the creation of premium products and accommodate the band's current and future demands. The band now enjoys a stable revenue stream through direct merch sales, while the invaluable sales data informs their strategic decisions, including planning future tour dates.
Create world-class products with Melengo
Brands face significant challenges when it comes to manufacturing their products. Lengthy lead times, high costs, and coordination issues with suppliers can hinder their progress. That's where Melengo comes in.
With our integrated network of manufacturers in the Americas, we offer a one-stop shop for product manufacturing. Leveraging the nearshoring trend and our industry expertise, we help brands launch new products faster, more sustainably, and affordably. Our streamlined platform ensures real-time communication and simplifies manufacturing workflows, from design and development to sourcing raw materials, components, and manufacturing.
Partner with Melengo and overcome manufacturing challenges with ease. Say goodbye to lengthy lead times, high costs, and coordination headaches. Experience a seamless manufacturing journey that empowers your brand to thrive. Reach out to us today.
